If you happen to had been a fan of the Backstreet Boys again within the Nineties and 2000s, you’ll immediately recall the boy band’s iconic 2000 Rolling Stone cowl. The picture, shot by Mark Seliger, made headlines all over the world for that includes the 5 members—Nick Carter, Howie Dorough, AJ McLean, Brian Littrell, and Kevin Richardson—sporting conventional fits and ties up prime and trousers dropped to their ankles beneath. “We had been undoubtedly somewhat nervous for that shoot that day,” recollects Littrell. Carter provides, “I keep in mind being embarrassed. I’m not the man that likes to take off my shirt. But it surely turned iconic, I suppose. You do one thing, and also you by no means know what it should flip into.”
A long time later, the Backstreet Boys are nonetheless going sturdy: They’re at present embarking on their DNA world tour, and final month they launched their first-ever Christmas album, titled A Very Backstreet Christmas. Now in a brand new vacation marketing campaign for the underwear label MeUndies, the 5 singers are paying homage to their roots by re-creating that well-known journal cowl however in a brand new means. Within the marketing campaign, the celebrities sport velvet or satin tuxedos paired with MeUndies underwear in festive tartan or Christmas-tree prints. “It was enjoyable to re-create it however with a Christmas twist,” says Littrell. “It’s somewhat nod to the followers who’ve been with us for nearly 30 years!”
For the group members, starring within the marketing campaign for MeUndies’s vacation assortment—which additionally contains pajamas and loungewear—felt like a pure match: Carter factors out that there’s an underwear bit of their present tour. “Now we have a phase in our present the place Kevin and AJ really signal some underwear and throw them within the viewers,” says Carter. “It’s paying [tribute to] among the followers that may throw their underwear to us on the stage. We’ve gotten quite a lot of brassieres and underwear thrown at us through the years.”
Picture: Getty Pictures
