Within the model’s 86-year-history, modern jewelry and creativity infused with joie de vivre challenges the normal codes of excessive jewelry, interesting to the wanderlust of the jet-setting society and higher echelon by an astute dedication to heritage and heirloom.
Now, for the primary time ever, FRED are stepping out of the boutique and into the Palais de Tokyo to have fun their legacy with a brand-new retrospective that pays homage and commemorates the person behind the model, Fred Samuel.
‘FRED, Joaillier Créateur Depuis 1936’, or ‘FRED, Jewelry Creator since 1936’, tells Samuels’ story in new gentle, from his humble origins within the French capital to being dubbed the “essentially the most stunning pearls in Paris”.
“The home is so infused with Fred Samuel’s imaginative and prescient and persona, that in the present day it’s as if he’s nonetheless right here, current every single day,” the maison’s Vice-President and Creative Director, Valérie Samuel.
Nevertheless, the title Fred Samuel holds extra weight to Valérie than most, with the inventive director Fred’s granddaughter.
“The home is called after him, Fred, so every single day we’re reminded of Mr. Fred, as his shoppers or associates referred to as him with affection and respect,” Samuel tells us.
“And on a private word, being his granddaughter and the primary girl on this line of jewellers, it’s each an important pleasure and an important honour to have the ability to proceed his imaginative and prescient and to make it shine internationally, particularly in Australia the place many individuals dwell for the fervour of crusing, as was the case for Fred Samuel and his sons.”
In its essence, the retrospective embodies FRED’s (and Mr. Fred’s) distinctive method to design and signature icons which have discovered its means across the necks of a few of the most prolific and memorable moments in common tradition.
“Up to now 86 years, FRED has at all times been a novel Parisian excessive jewelry home—impressed by the imaginative and prescient and philosophy of our founder Fred Samuel, infused with French Riviera casual glamour and easy stylish,” Leung explains.
“The exhibition, which is the primary retrospective of the home, tells the story of 85 years of historical past and artistic audacity at FRED. It’s a journey by the ages the place we are going to uncover totally different features of the corporate’s know-how—gold work, enamel work within the Nineteen Sixties, onerous stone work within the Seventies. We are going to encounter many types by this exhibition, which can reveal the richness and eclecticism of the creations all through the twentieth century and as much as at the present time,” Samuel provides.
For Australian followers of FRED, visiting the famed Palais de Tokyo will not be on the playing cards, however because of the maison’s iconic creations, touring FRED’s archives is so simple as popping in your favorite basic movie.
From Emily In Paris’ heart-shaped motif necklace within the Saint Tropez episode, to its stint within the 007 flick On line casino Royale, FRED’s historical past is intertwined with exceptionally highly effective ladies, like Valérie herself.
“I feel FRED’s youthful and playful but timelessly elegant designs mixed with fine quality gems and highest stage craftsmanship from France go well with very properly ladies dwelling within the current,” Leung provides.
“Certainly, a few of the most beloved main feminine characters in essentially the most memorable romantic comedies and TV sequence at all times present their independence, dedication, braveness and sense of humour. They’re stunning in their very own pure, charming means. Like Julia Roberts in Pretty Lady with FRED’s excessive jewelry diamonds and rubies necklace when she was solely 23 years previous.
“FRED’s jewelry fashion is unique, enjoyable and daring, completely good for contemporary ladies.”